Reality TV star and AIDS activist Jack Mackenroth has launched the HIV Shower Selfie Challenge to help raise money for Housing Works, a New York-based non-profit organisation fighting to end AIDS and homelessness globally by 2030. Mackenroth has partnered up with social media app Moovz, a leading global gay social app, to launch the project.
He has set up a page on the Housing Works website where you can donate directly to the campaign, which Mackenroth hopes will raise $1 million.
"I thought shower selfie (no explicit nudity please) would be a fun way that everyone could easily show their support for finding a cure by using social media and by using the hashtag #weareALLclean when they post their photo with the link," he added.
Once done, they can challenge three other people to participate and hopefully donate to the project as well, he added.
An American swimmer, model and fashion designer who competed in the fourth season of American reality show titled "Project Runway", Mackenroth was the first openly HIV-positive contestant in the show's history.